Centre for Scholarship and Innovation
Project leader(s): Catherine Scott AnnMarie McKenna
This project looks to investigate the practicalities and implications of using GenAI as a participant in a creative problem-solving session, specifically as a member of a brainstorming team responding to a defined problem statement.
Brainstorming is a legitimate creative-problem-solving technique, used across all of the OU’s design modules (and more widely across other OU modules, such as business). It is a core design-thinking tool used ubiquitously within design and business industries and frequently within education and social sectors.
Our focus is on the practical, transparent, and ethical application of AI technology within existing (and future) OU design education criteria, seeking to identify clearly evidenced, relative advantages over conventional tools and techniques. As with the original project (AIDED #1) – where we investigated the effectiveness of GenAI image creation software, compared to conventional visual communication tools, in visually representing existing designs and problem contexts – we will again make direct comparisons between the effectiveness of conventional practice and GenAI supported practice. Level 1 design students (already familiar with the process) will undertake brainstorming sessions, with and without GenAI as a contributor, followed by evaluative discussions.
Anticipated outcomes
Impact on staff and students