2.04 Strategies for effective social media engagement

The aim of this project, which builds on previous research conducted through CPRL, is to understand what attracts citizens to engage with social media policing content, from corporate as well as from non-corporate accounts. The proposed approach combines learnings from existing theories and studies on user engagement as well as from the analysis of 1.5 Million posts from 48 corporate and 2,450 non-corporate Twitter police accounts. Results provide police specific guidelines on how to improve communication to increase public engagement and participation

Outputs