Enhanced engagement of public via social media [Ref 2.02]

Academic team: Prof Harith Alani, Dr Miriam Fernandez
Policing partners: Dorset Police, Lancashire Police, National Crime Agency
Status: Complete

Social media is a powerful communication tool that can reach a very large number of people quickly.

This research focused on analysing the impact of policing messages that appear on social media (mainly Twitter) to identify the best message-writing practices to generate a higher level of engagement.

Outputs

TitleOutput typeLead academicYear
An analysis of UK policing engagement via social mediaConference paperFernandez, M2017

News

Blog post - Help shape the next chapter of CPRL

The future of policing will increasingly depend upon its ability to learn, innovate and collaborate.

Rapid advances in technology, evolving patterns of crime and vulnerability, rising public expectations, workforce challenges and increasing organisational complexity are reshaping the environment in which policing operates.

15th July 2026