2.02 Enhanced engagement of public via social media

Academic team: Prof Harith Alani, Dr Miriam Fernandez
Policing partners: Dorset Police, Lancashire Police, National Crime Agency
Status: Complete

Social media is a powerful communication tool that can reach a very large number of people quickly.

This research focused on analysing the impact of policing messages that appear on social media (mainly Twitter) to identify the best message-writing practices to generate a higher level of engagement.

Outputs

TitleOutput typeLead academicYear
An analysis of UK policing engagement via social mediaConference paperFernandez, M2017

News

Landmark Article in the British Journal of Social Psychology

Professor Clifford Stott (Centre for Policing Research and Learning) has published a Landmark Article in the British Journal of Social Psychology, one of the discipline’s leading international journals. The paper examines the historical relationship between social psychology, crowd theory, and the governance of public order.

1st April 2026